El Primer Campeonato Mundial de Football

The deco goalkeeper reaching across the sky — the poster of the first World Cup.

Work: tournament poster
Maker: Guillermo Laborde
Date: Montevideo, 1930
Era: The interwar game · 1919–1930
Source: Guillermo Laborde, 1930 · Wikimedia Commons

Period crests or marks appear inside this historic work. They are reproduced solely as part of the historical document, under the house’s historical-document doctrine — nothing modern is used or sold.

Every century’s game has a first morning.

Format

The full-resolution scan, colour-managed to the source — yours to print, study, and explore.

Size

$29.00

The story

The poster of the first World Cup, printed in Montevideo for a tournament nobody yet knew would own the century. Guillermo Laborde — painter, teacher, medalist of the Salón Nacional — won the poster competition with a design that is pure Uruguayan deco: the goalkeeper reaching across the sky, keeper, ball, and sun sharing one arc. Published 1930, it crossed into the American public domain in January 2026 — the newest old thing in the portfolio, sold strictly as the history it is. Every century’s game has a first morning; this is what it looked like printed.

See it on your wall

The piece, in the room it was made for

El Primer Campeonato Mundial de Football, printed large and framed — in the den, the club bar, the supporters’ bar. Every edition ships ready to become the piece the room is built around.

El Primer Campeonato Mundial de Football framed on the wall

About this reproduction

A reproduction of tournament poster — Guillermo Laborde, Montevideo, 1930 — from the copy held by Guillermo Laborde, 1930 · Wikimedia Commons. The source. The work was published before 1931 and is public-domain verified.
Printed faithful to that source scan — restore honestly, disclose always. We do not re-colour it, complete it, or interpret it; the piece you receive is the image as it survives, halftone grain honored as history, not damage.
Printed to order on museum-grade cotton-rag stock with pigment inks — the pairing is rated 100+ years.
Colour-managed to the source; the tone of the paper and the ink is the period’s, not ours.
Ships in 5–10 business days, rolled in a heavy-wall tube (framed editions ship flat-packed).
If it arrives less than perfect, we reprint or refund — your choice.

Why our pieces cost more than a poster: a poster is a mass run on wood-pulp stock, colour-corrected to whatever flattered the press that day. This is one sheet, pulled for you, at a size where the maker’s hand is visible — the linework, the halftone grain, the lettering — on materials made to outlast their owner.

From the same collection